Brand Manager Assistant April 2003 - February 2004
Gallina Blanca - Star
FMCG - Food
Barcelona
www.gallinablancastar.com
A company specialized in production and the commercialization of culinary products in 50 countries on 4 continents with leading trade marks in such segments as broth, soups, ready meals, pasta, desserts and other specialties. Focusing efforts to adapt to the customers, tastes and traditions of each country has borne fruit: 24 hours a day our products are present in the menus of millions of households worldwide.
The highly qualified and professional team is the company’s most valuable asset. The consumer is a top priority in each market.
Technology serving the quality–research and development techniques enable constant quality improvement of our products. Creativity and continuous development are the main characters of its identity.
Respect for clients and consumers, together with respect for people, technology and creativity constitute the pillars on which the enterprise culture of Gallina Blanca Star is sustained. The aim of the organization is to meet the needs of all people interested in its activity, establishing excellence in management, survival warranty and long-term improvement as the goal for developing a quality system.
Functions:
- Sales forecast (sell-in)
- Sales reporting (sell-out)
- Web content management
- Campaign execution
- BTL and ATL
Achievements
> Dealt
with campaign measurement to improve its results.
> Worked
on content and development of brand 50th birthday website.
> Worked
with net tools to follow market trends and propose new developments for
R&D.
>
Analysed product profitability to improve category management by replacing
failed products.
>
Changed product packaging to adapt it to the brand’s new trends.
