Strategy Manager - PlannerJuly 2007 - July 2008
CRE-A
Marketing Consultancy
Barcelona
Every day companies need more and more support to develop their business. Higher competition, market changing winds and customer evolution are challenges that directly affect their bottom line. Better knowledge of their customers, new ways to sell and communicate are basic to keep on.
CRE-A (efficient creativity) is a marketing consultancy, similar to a communication agency, which helps its customers develop their businesses by finding new routes to market and better ways to communicate with their clients.
This small company based in Barcelona works for large companies like Decathlon and Conau, small ones and public organizations such as CCDR, but its main focus is on internet companies such as zenkiu.net and its main jobs involve Digital Media strategies (to find efficient models to earn money) and BTL communication activities as events to improve brand awareness and loyalty; because CRE-A is focused on finding the best business results with the lowest costs.
Functions:
- Market research
- New market finding
- Strategic and tactical planning
- Campaign management
- Digital Media consultant
- Brand awareness
Achievements:
>
Analysed private companies’needs finding
new routesto market to reach their customers by Market through-service models.
> Helped
public institutions and private companies to break into new media and web 2.0
based solutions with low budgets.
>
Developed and successfully implemented ROI based strategies for all kind of companies.
> Gave
necessary inputs to start two companies in different markets (clothing and web
press).
>
Campaign management ATL/BTL and ROI modelling for all kind of campaigns.
